Founded in 2012, WAYmat emerged when yoga studio owners Will and Erica got fed up with the eternal exercise dilemma: carry both a mat and towel, or compromise on comfort and performance.
From a simple realization came a revolution—a perfect hybrid that eliminated the need for two separate items. They spent a year developing a product that would revolutionize their lifestyle.
What started as a yoga solution quickly became a versatile lifestyle essential. Will found himself keeping a WAYmat in his car for everything from post-workout sweat protection to diaper changes to pet comfort. The WAYmat wasn't just solving a studio problem—it was simplifying life.
Today, our Florida-based team remains committed to our founding vision: making your active lifestyle easier, one mat at a time.
Premium microfiber. Strategic silicone grip knobs. Plush polyester filling. We use a variety of materials to ensure comfort and performance. Every WAYmat is designed to be longer, wider, and more absorbent than standard alternatives. Our triple-stitched seams prevent bunching, while our grip technology keeps you anchored through even the most demanding sequences. We always make things right on our quest to make a fantastic product. When our first production run revealed issues, we didn't just apologize—we acted. Will personally replaced every affected mat at no charge. This commitment to improvement led to our Triple Stitch Collection and later, the ultralight Neo series.
Every generation of WAYmat incorporates feedback from the people who matter most: our customers.
